Tag Archives: relevance

Pharma’s Future Relevance Depends on Empathy, Messaging, Partnering, and Supporting Patients and Providers

COVID-19 is re-shaping all industries, especially health care. And the pharma industry is challenged along with other health care sectors. In fact, the coronavirus crisis impacts on pharma are especially accelerated based on how the pandemic has affected health care providers, as seen through research from Accenture published in Reinventing Relevance: New Models for Pharma… Read More »

How did Novo Nordisk’s Sophia chatbot become a pharma industry standard? Empathy, timing and relevance: experts

When Novo Nordisk was developing its digital concierge chatbot Sophia, it noticed something: late-night spikes in online visits to Novo’s Cornerstones for Care website. The team realized that behind those late-night 11 p.m. to 2 a.m. spikes were people who finally had time to do self care. Maybe they could finally focus after putting the kids to bed, or… Read More »